One study recently revealed that customers rated discounts in email as the biggest influence on their purchase decisions – even better if they can get percentage off discounts (35%) or free shipping (20%). That first-touch may well be my last-touch with them if they don’t work hard to follow up with me afterwards. Sure, if I was looking for a pair of headphones I might take advantage of Urbanears’ discounts but, without knowing much else about the brand, there’s a high chance I’d only choose them based on price. Setting customer expectations for low prices from the get-go.Emphasizing individual products over their brand as a whole.Attracting bad-fit buyers who only care about price.Acquire new customers in bulkĮvery brand wants to attract new customers, and slashing prices especially for the occasion seems like an easy way to do that.īut by offering cut-throat pricing, brands could be doing themselves a disservice by: This isn’t the only reason discounts are spreading like wildfire through the ecommerce world. Most ecommerce brands don’t, yet they still try to compete with Amazon’s dizzying array of pricing tactics. Of course the biggest ecommerce site in the world has mammoth amounts of data to analyze and powerful technology to automatically switch up pricing on the regular. But when you consider that Amazon changes product prices up to 2.5 million times a day, it’s a difficult pill to swallow. The most soothing answer here is that brands are having to compete with behemoths like Amazon and Walmart. Why are discounts so prolific in the ecommerce world? Merchants operating in every industry from healthcare and pet food to art and jewellery are jumping on the discounting bandwagon. It’s definitely not limited to the world of socks and sundresses though. In fact, price discounts in clothing stores are leaving brands $300 billion out of pocket. I recommended these tights unknowingly to my Brazillian friend (small waist large booty) and she also hated them, they fall down for her so didn't work for both body types.Discounting is prevalent in pretty much every industry – above are examples from the fashion, beauty, and cleaning verticals – but it’s particularly rampant in the fast-paced fashion world. So if you have a tummy or post partum would not recommend these tights. I do live in the Lulu Aligns size 4 though, I find the fabric stretches and is way more breathable that I can wear all day. So these tights dig in and find I cant wear them after 2 hours. I am petite Asian size, wear xs/sz 4 and by no means curvy BUT do have a larger waist with tummy fat. They do fall down and are the slinky cool feeling, that makes me feel cold in the cooler months in Melbourne (almost all of April to Oct). I have their fleece half zip hoodie also which is very cosy but very short, would not recommend for tall or normal height (but works for me as Im only 5ft). They are soft and moisture-wicking (kind of like bamboo) but warm to the skin like super soft cotton and the cut is not skin tight (yoga flowy cut) so your skin can breathe. I love the TOPS, as someone that has sensitive skin and eczema I almost live in the long sleeve modal tops. I have spent a lot at Nimble, almost $1000 - $956 to be precise.
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